1980s · snacks
Bubble Tape
Six feet of bubble gum wound into a tape-measure-shaped plastic case, so you could theoretically unspool an entire arm's length of gum in one sitting.
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◆ Did you have this?
👍 I had this💔 I wanted this- Era
- 80s
- Released
- 1988
- Category
- snacks
Before you buy
- The linked listing is a six-pack of Original flavor. Check the current flavor and quantity before ordering.
- Compare the delivered price per pack when choosing between a single treat and a bulk order.
From the archive
Watch the commercial
▶ Now playing
The pitch
Bubble Tape! Six feet of bubble gum in a case shaped like a tape measure. Unroll responsibly.
Why people remember it
- The tape-measure-style case made it feel like a toy as much as a pack of gum.
- Unrolling way more than you could actually chew at once was half the fun.
- It solved the problem of a gum pack running out too fast by just giving you six feet of it.
Did you know?
- Bubble Tape launched in 1988 under the Hubba Bubba brand, owned by Wrigley.
- Each dispenser contains a genuine six feet of gum wound into a flat coil.
- The tape-measure-style case was designed to make portioning (and rationing) the gum part of the fun.
How people search for it
“six feet of gum tape”, “bubble tape gum dispenser”, “hubba bubba tape gum”
Questions people ask
- How much gum is actually in a roll?
- Each dispenser holds six feet of gum wound into a coil, dispensed by pulling and tearing off a length.
- Is Bubble Tape a different brand from Hubba Bubba?
- No — Bubble Tape is a product line under the Hubba Bubba brand, made by Wrigley.
