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◆ Did you have this?
👍 I had this💔 I wanted this1990s · snacks
Fruit by the Foot
A three-foot strip of rolled fruit candy you peeled off wax paper. Measuring contests at lunch were mandatory.
- Era
- 90s
- Released
- 1991
- Category
- snacks
- Availability checked
- 7/7/2026
From the archive
Watch the commercial
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The pitch
Fruit by the Foot! Three feet of rolled up fruity fun you unspool and eat like a tape measure of sugar! Peel it, stretch it, wrap it around your finger, and try not to get it stuck in your hair.
Why people remember it
- You could wrap it around your finger like edible ribbon.
- Tearing shared pieces started negotiations.
- The roll shape fit backpack side pockets perfectly.
Did you know?
- General Mills launched Fruit by the Foot alongside Gushers and Fruit Roll Ups in the early 1990s.
- Each roll is about three feet long, hence the name.
- Betty Crocker marketed it as a fun interactive snack rather than just a fruit leather.
- It competed directly with Fruit Roll Ups but offered a longer unrolling experience.
How people search for it
“long fruit roll snack”, “three foot fruit candy”, “rolled lunchbox snack”
Tags
Questions people ask
- Can you still buy Fruit by the Foot?
- Yes, often near other Betty Crocker fruit snacks.
- Is it the same length?
- Packaging still brags about feet of length. Check the box fine print for exact numbers.
