Polaroid Colorpack 88 Land Camera

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1970s · electronics

Polaroid Instant Camera

A photo slid out thick and developed in your hands while you waved it like a ritual. Shake or no shake, waiting was part of the fun.

Era
70s
Released
1972
Category
electronics
Availability checked
7/7/2026

From the archive

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The pitch

Polaroid! Point, shoot, and watch your picture develop before your eyes! Shake it if you want, but the magic happens right in your hands. Instant photography that made every moment feel like an event.

Why people remember it

  • The motor whir and print slot sound were unmistakable.
  • White borders became scrapbook language.
  • Each shot cost money, so you aimed more carefully than digital.

Did you know?

  • Edwin Land introduced the SX 70 folding camera in 1972 with self developing integral film.
  • Polaroid held the instant photography patent for decades and sued Kodak for infringement.
  • The Impossible Project revived Polaroid film production after the company stopped making it in 2008.
  • OutKast's Hey Ya lyric shake it like a Polaroid picture boosted vintage camera sales.

How people search for it

“instant photo camera”, “shake it picture camera”, “square instant film camera”

Tags

Questions people ask

Can you still buy Polaroid film cameras?
Polaroid and Fujifilm Instax both sell instant systems. Film packs are the ongoing cost.
Do you shake the print?
Old myth. Modern film develops fine without shaking. Heat and time matter more.