See 'n Say product image

Image: flickr / Scott SM (by-nc) · License

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1960s · toys

See 'n Say

Pull the string, spin the arrow, hear an animal say its name. Farming facts for toddlers with a mechanical thunk you still hear in your head.

Era
60s
Released
1965
Category
toys
Availability checked
7/7/2026

From the archive

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The pitch

See N Say! The cow says moo! Point the arrow, pull the string, and hear the sound. The classic learning toy that taught farm animals, letters, and colors to toddlers for generations.

Why people remember it

  • The pull cord resistance was part of the ritual.
  • Each animal had one iconic line, no extras.
  • It lived in toy boxes for decades because it never needed updates.

Did you know?

  • Mattel's Chatty Ring evolved into See N Say with its iconic circular design and pull string.
  • The original The Farmer Says model is one of the best selling preschool toys ever made.
  • Inside, a metal disc with pre recorded grooves works like a tiny record player.
  • Modern versions use electronics but kept the same point and click format.

How people search for it

“farm animal pull string”, “cow says moo toy”, “spinning arrow sound toy”

Tags

Questions people ask

Do they still make See 'n Say?
Fisher-Price still sells them with updated art. The classic farmer disk is easy to find.
Why pull instead of push buttons?
Mechanical design of the era. The pull wind-up is what people remember.