Bazooka Bubble Gum product image

Image: Wikimedia Commons

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1940s · snacks

Bazooka Bubble Gum

A square of pink gum wrapped in a wax paper comic strip about Bazooka Joe. The gum lost its flavor in 30 seconds but the comic was worth the nickel.

Era
40s
Released
1947
Category
snacks
Availability checked
7/7/2026

From the archive

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The pitch

It's Bazooka! The bubble gum with the comic inside. Chew it, blow it, read it, trade it!

Why people remember it

  • The tiny comic strip inside every wrapper, featuring Bazooka Joe and his eyepatch.
  • The gum hardened almost immediately but you chewed it anyway.
  • The fortune-telling wrapper gags you traded with friends.

Did you know?

  • Bazooka Joe wore an eyepatch not because he was injured but because it looked distinctive.
  • Topps originally marketed the gum at 1 cent per piece, specifically priced for kids.
  • Over 700 different Bazooka Joe comics have been printed since 1953.

How people search for it

“pink gum with comic”, “bubble gum with wrapper comic”, “Bazooka Joe gum”

Tags

Questions people ask

Is Bazooka gum still sold?
Yes, Bazooka is still produced by Topps. The comics were updated in 2012 and again in 2019, but the classic format remains.
Why is it called Bazooka?
Named after the bazooka weapon used in WWII. The gum was introduced in 1947 by Topps, which had been selling tobacco before pivoting to candy.