1970s · snacks
Tootsie Pop
A hard fruit lollipop with a chewy Tootsie Roll center, forever tied to the owl who never definitively answered how many licks it takes to get there.
Check price on Amazon
(paid link) · As an Amazon Associate I earn from qualifying purchases.
Pictured: a retailer edition or multipack. Check the buying page for the current offer.
Image: Retailer product photograph (paid link)
◆ Did you have this?
👍 I had this💔 I wanted this- Era
- 70s
- Released
- 1931
- Category
- snacks
Before you buy
- For an original edition, compare the model name, packaging, and release details with the seller’s photos.
- Check the condition, included accessories, delivery cost, and return terms on the listing before ordering.
From the archive
Watch the commercial
▶ Now playing
The pitch
Tootsie Pop! The world may never know how many licks it takes, but you're welcome to keep counting.
Why people remember it
- The "how many licks" owl commercial became one of the most quoted ad campaigns of its era.
- Reaching the chocolate Tootsie Roll center felt like a genuine reward for patience.
- Kids ran their own "lick count" experiments constantly, never agreeing on a number.
Did you know?
- Tootsie Pops were introduced in 1931 by the Tootsie Roll company.
- The iconic "how many licks" owl commercial first aired in 1970 and became one of the most recognizable candy ads ever made.
- Every flavor of Tootsie Pop shares the same chocolate Tootsie Roll center.
How people search for it
“how many licks owl commercial”, “tootsie pop lollipop”, “chocolate center lollipop”
Questions people ask
- So how many licks does it actually take?
- The famous commercial never gave a real answer — outside estimates and informal tests usually land somewhere between 250 and 1,000 licks depending on technique.
- Is the center always chocolate?
- Yes — every Tootsie Pop flavor has the same chewy chocolate Tootsie Roll center inside.
