Image: flickr / Patrick Haney (by-nc-nd) · License
🔍 Search on Amazon
(paid link) · As an Amazon Associate I earn from qualifying purchases.
◆ Did you have this?
👍 I had this💔 I wanted this2000s · toys
Bendaroos
Wax-coated strings you bent into animals and letters, then stuck to themselves. As-seen-on-TV energy with a craft-room mess.
- Era
- 2000s
- Released
- 2006
- Category
- toys
- Availability checked
- 7/16/2026
From the archive
Watch the commercial
▶ Now playing
The pitch
Bendaroos are wax coated strings that stick to each other and build anything! Bend them into animals, letters, or wild 3D creations without glue or mess. As seen on TV magic that actually kept kids busy for an afternoon.
Why people remember it
- No glue needed, which parents appreciated.
- Colors mixed like fuzzy pipe cleaners that held shape.
- Infomercials showed dogs and bikes kids ambitiously copied.
Did you know?
- Bendaroos were invented in Israel and marketed globally through Telebrands infomercials.
- Each strand has a wire core coated in colored wax that adheres when pressed together.
- The product sold over 150 million units during its peak infomercial era.
- Schools sometimes banned them because kids used them as distraction devices at desks.
How people search for it
“wax stick craft toy”, “bendable sticky strings”, “as seen on tv craft sticks”
Tags
Questions people ask
- Can you still buy Bendaroos?
- Similar wax craft sticks sell under other names. Search bendable wax sticks for the same idea.
- Do they melt in heat?
- They soften in hot cars. Keep them indoors or they fuse into a rainbow brick.
