Lite-Brite light board with colorful pegs

Image: Wikimedia Commons

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1960s · toys

Lite-Brite

A backlit peg board that turned your bedroom into a glowing sign shop. You lost half the pegs immediately, but the ones left made a legit light show.

Era
60s
Released
1967
Category
toys
Availability checked
7/17/2026

From the archive

Watch the commercial

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The pitch

Lite Brite makes pictures that glow! Push the colored pegs through the black paper and watch your design light up the whole room. Make a sailboat, a butterfly, or your own masterpiece that shines like a real neon sign.

Why people remember it

  • Punching colored pegs through black paper felt like building a mini marquee.
  • The warm bulb smell mixed with late-night craft time.
  • Templates gave you a dolphin or rainbow without needing art skills.

Did you know?

  • Hasbro launched Lite Brite in 1967 with a grid of holes and translucent colored pegs over a light bulb.
  • The original used an incandescent bulb that got warm enough to smell like a childhood bedroom at night.
  • Vacuum cleaners across America ate more Lite Brite pegs than any official accessory ever sold.
  • Modern versions use LEDs, but the peg pushing ritual stayed exactly the same.

How people search for it

“old light peg toy”, “glowing peg art toy”, “toy with colored light pegs”

Tags

Questions people ask

Do they still sell Lite-Brite?
Modern sets are smaller and often LED, but yes. Search for the classic square board if you want the original vibe.
Were the pegs always disappearing?
Almost always. Vacuum cleaners ate them. That was part of the lore in every house.