Bop it

Image: Wikimedia Commons

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1990s · toys

Bop It

A yelling plastic stick that ranked your reflexes in front of everyone. Twist it, pull it, pass it, and try not to be the kid who choked on "flick it."

Era
90s
Released
1996
Category
toys
Availability checked
7/17/2026

From the archive

Watch the commercial

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The pitch

Bop it! Twist it! Pull it! Faster and faster the voice barks orders and you scramble to keep up. Miss a move and you're out. The ultimate party toy that turns quiet living rooms into shouting competitions.

Why people remember it

  • Voice commands got faster until the group was screaming.
  • It was the perfect car-trip toy until the driver snapped.
  • Bop It Extreme added more commands and more public shame.

Did you know?

  • Hasbro designer Dan Klitsner invented Bop It after experimenting with voice commanded toys.
  • The original had only three commands; later versions added Spin it, Flick it, and Shout it.
  • The commercial jingle became one of the most parodied toy ads of the late nineties.
  • World records exist for highest Bop It scores with extended multiplayer versions.

How people search for it

“toy where you twist it”, “bop it twist it pull it”, “90s reaction toy”

Tags

Questions people ask

Is Bop It still sold?
Hasbro still makes editions. The classic voice and shapes are easy to find online.
Which version had the most commands?
Extreme and later XL models piled on twists, pulls, and spins until wrists gave up.