Tamagotchi product image

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1990s · toys

Tamagotchi

A keychain pet that beeped during math class and died if you left it with grandma for a weekend. Responsibility, but pixelated and loud.

Era
90s
Released
1996 (Japan), 1997 (U.S.)
Category
toys
Availability checked
7/17/2026

From the archive

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The pitch

Your Tamagotchi lives in your pocket and depends on you! Feed it, clean up after it, play games, and whatever you do, do not let it beep during math class. The digital pet craze that made teachers confiscate keychains nationwide.

Why people remember it

  • Teachers banned them, which only made them cooler.
  • Cleaning pixel poop was somehow both gross and funny.
  • Trading evolution tips at lunch was real social currency.

Did you know?

  • Bandai designer Aki Maita created Tamagotchi after wondering if a portable pet could teach responsibility.
  • The name blends the Japanese words for egg and watch.
  • Some schools banned them because kids kept checking on pets mid lesson.
  • Over 82 million units sold worldwide by 2010, spawning dozens of imitators.

How people search for it

“90s digital pet”, “tiny egg pet”, “keychain pet that beeps”

Tags

Questions people ask

Can you still buy a Tamagotchi?
Bandai keeps releasing versions, including color screens. Modern ones are gentler about death timers.
Why did so many die on vacation?
Early models needed constant care. Pause features came later because parents complained.