Chia Pet terracotta figurine sprouting chia

Image: Wikimedia Commons

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1980s · toys

Chia Pet

A terracotta figurine that grows a fuzzy green "fur coat" of chia sprouts — famous for one jingle you can still hum on command.

Era
80s
Released
1977
Category
toys
Availability checked
7/16/2026

From the archive

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The pitch

Ch-ch-ch-Chia! Water it, watch it, and in a couple of weeks your little terracotta friend has a full head of leafy green hair. The gag gift that never gets old.

Why people remember it

  • The "Ch-Ch-Ch-Chia!" jingle from the TV commercials is permanently stuck in an entire generation's head.
  • Watching plain seeds turn into a leafy green afro over a couple of weeks felt like a magic trick.
  • It became a go-to gag gift precisely because it was cheap, silly, and instantly recognizable.

Did you know?

  • The Chia Pet was created by Joseph Pedott after he discovered the concept being imported from Oaxaca, Mexico, in 1977.
  • The instantly recognizable jingle debuted in TV commercials in the early 1980s and ran for decades with only minor updates.
  • Chia Pets have been made in dozens of shapes over the years, from the original ram to pop-culture figures and presidents.

How people search for it

“ch ch ch chia”, “terracotta planter pet”, “grow your own chia fur”

Tags

Questions people ask

What seeds does a Chia Pet use?
Chia seeds (Salvia hispanica), which sprout quickly into a dense green coating over the figurine when kept moist.
When did Chia Pets become popular?
They launched in 1977 but exploded in popularity in the 1980s after their famous TV ad campaign.