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◆ Did you have this?
👍 I had this💔 I wanted this1990s · toys
Floam
Beads coated in slime so you could mold crunchy shapes. Felt like sculpting with static popcorn that held its form for a minute.
- Era
- 90s
- Released
- 1994
- Category
- toys
- Availability checked
- 7/16/2026
From the archive
Watch the commercial
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The pitch
Floam is foam covered slime you can mold into anything! Tiny colored beads coat the sticky base so you can shape monsters, jewelry, and weird little sculptures. Crunchy, squishy, and nothing like regular Play Doh.
Why people remember it
- The texture was unlike any other Nickelodeon goo.
- Rolling it into balls and snakes was weirdly calming.
- Commercials showed giant sculptures kids never quite replicated.
Did you know?
- Nickelodeon licensed Floam from Japanese toy company Sakura in the mid 1990s.
- The microbead coating gave Floam its distinctive texture unlike any other compound.
- It was marketed heavily on Nickelodeon with commercials showing kids molding detailed shapes.
- Floam experienced a comeback in the 2010s alongside the broader slime trend on YouTube.
How people search for it
“bead slime toy”, “crunchy moldable foam”, “nickelodeon floam”
Tags
Questions people ask
- Is Floam still around?
- Official Floam returns sometimes. Foam bead slime kits are the modern equivalent.
- Why did it crumble?
- Beads dried out. Sealed containers kept it alive longer.
