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◆ Did you have this?
👍 I had this💔 I wanted this1960s · snacks
Razzles
Small candy discs that started out as hard candy and, once you kept chewing, turned into actual chewing gum — a two-in-one trick that felt like magic.
- Era
- 60s
- Released
- 1966
- Category
- snacks
- Availability checked
- 7/28/2026
The pitch
Razzles! First it's candy, then it's gum — a whole second treat hiding inside the first one.
Why people remember it
- Watching hard candy turn into gum mid-chew was a genuine "wait, what" moment the first time.
- The tagline "first it's candy, then it's gum" was as memorable as the product itself.
- It gave you two treats for the price of one, which felt like beating the system as a kid.
Did you know?
- Razzles were introduced in 1966 by the Fleer company, known for both candy and trading cards.
- The candy-to-gum trick works because a flavored gum base is coated in a dissolvable hard candy shell.
- The "first it's candy, then it's gum" tagline has stayed with the product across decades of ownership changes.
How people search for it
“candy that turns into gum”, “razzles candy then gum”, “first candy then gum tagline”
Tags
Questions people ask
- How does candy turn into gum?
- Razzles are made with a gum base coated in a hard candy shell, so the candy dissolves first and leaves the chewable gum base behind.
- Is the gum flavor the same as the candy?
- Yes — the gum base is flavored to match the candy shell, so the flavor carries through after the shell dissolves.
