1990s · snacks
Airheads
A long rectangular bar of impossibly stretchy taffy that lasted way longer than its size suggested, in flavors with names that had nothing to do with actual fruit.
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◆ Did you have this?
👍 I had this💔 I wanted this- Era
- 90s
- Released
- 1985
- Category
- snacks
Before you buy
- For an original edition, compare the model name, packaging, and release details with the seller’s photos.
- Check the condition, included accessories, delivery cost, and return terms on the listing before ordering.
From the archive
Watch the commercial
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The pitch
Airheads! Stretchy, chewy taffy in flavors that don't exist anywhere in nature. White Mystery included, mystery not solved.
Why people remember it
- The "White Mystery" flavor was a genuine playground debate that never got resolved.
- The wrapper was almost as fun as the candy — twisting the ends kept it fresh for later.
- It was cheap enough to buy in bulk from any gas station checkout line.
Did you know?
- Airheads launched in 1985 from the Perfetti Van Melle candy company.
- The White Mystery flavor has never been officially revealed by the manufacturer.
- Airheads later expanded into gummies, bites, and a sour Xtremes line built on the same taffy base.
How people search for it
“stretchy taffy bar”, “white mystery flavor”, “airheads taffy candy”
Questions people ask
- What flavor is White Mystery?
- Officially it's a secret — Airheads has never confirmed the exact flavor, which is part of the ongoing fun.
- Are Airheads the same recipe today?
- Yes, the chewy taffy formula has stayed consistent since it launched in 1985.
