1990s · snacks
Mike and Ike
Small egg-shaped fruit-flavored chewy candies sold in a box, best known for the ad campaign that briefly convinced everyone the two mascots had broken up.
Check price on Amazon
(paid link) · As an Amazon Associate I earn from qualifying purchases.
Pictured: a retailer edition or multipack. Check the buying page for the current offer.
Image: Retailer product photograph (paid link)
◆ Did you have this?
👍 I had this💔 I wanted this- Era
- 90s
- Released
- 1940
- Category
- snacks
Before you buy
- For an original edition, compare the model name, packaging, and release details with the seller’s photos.
- Check the condition, included accessories, delivery cost, and return terms on the listing before ordering.
From the archive
Watch the commercial
▶ Now playing
The pitch
Mike and Ike! Fruity chewy candies that briefly convinced everyone their mascots had a falling out.
Why people remember it
- The mid-2000s ad campaign where "Mike" and "Ike" seemingly split up was a genuinely memorable marketing stunt.
- The candy box shape made it easy to pour a handful straight into your mouth.
- The fruit flavors were distinct enough that kids had real favorites and would trade the rest.
Did you know?
- Mike and Ike were introduced in 1940 by the Just Born candy company, also known for Peeps and Hot Tamales.
- A famous mid-2000s ad campaign depicted the two mascots "breaking up," generating real buzz before a reunion ad followed.
- The original flavor mix includes cherry, lemon, orange, lime, and grape.
How people search for it
“mike and ike egg candy”, “candy mascots broke up commercial”, “fruit chew candy box”
Questions people ask
- Did Mike and Ike actually break up?
- No — it was a marketing campaign in the late 2000s; the brand later ran a follow-up ad reuniting the two characters.
- What flavors come in the original box?
- The original mix includes cherry, lemon, orange, lime, and grape.
