1970s · snacks
Laffy Taffy
Soft fruit taffy wrapped in a joke — the real appeal for a lot of kids was reading the terrible pun on the wrapper before eating the candy.
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◆ Did you have this?
👍 I had this💔 I wanted this- Era
- 70s
- Released
- 1971
- Category
- snacks
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- For an original edition, compare the model name, packaging, and release details with the seller’s photos.
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From the archive
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The pitch
Laffy Taffy! A terrible joke on every wrapper and a soft fruit taffy that's actually pretty good.
Why people remember it
- The jokes printed on every wrapper were reliably terrible, and reliably read out loud anyway.
- The banana flavor is one of the most-recognized tastes of the whole candy aisle.
- It was soft enough to actually chew, unlike some of the harder taffy competition.
Did you know?
- Laffy Taffy was introduced in 1971 by the Beich's candy company, later part of Nestlé and then Ferrara.
- The jokes on the wrappers became a defining feature starting in the 1990s and are still submitted by fans.
- Banana remains the flavor most associated with the brand despite mixed opinions on it.
How people search for it
“laffy taffy wrapper joke”, “banana taffy candy”, “fruit taffy candy bar”
Questions people ask
- Are the jokes still on the wrappers?
- Yes — the pun on every wrapper has been a signature feature since the brand introduced them in the 1990s.
- What is the most popular Laffy Taffy flavor?
- Banana is generally considered the most iconic and widely recognized flavor in the lineup.
