1970s · snacks

Pop Rocks

Candy that crackled on your tongue like tiny fireworks. Myths about mixing with soda made them feel dangerous and cool.

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Pop Rocks — Pop-Rocks

Image: Evan-Amos · Public domain

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Era
70s
Released
1975
Category
snacks

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From the archive

Watch the commercial

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The pitch

Pop Rocks pop in your mouth! Tiny candy crystals that crackle and fizz on your tongue like a science experiment you can eat. Put them in, feel the snap, and try the urban legend about mixing them with soda.

Why people remember it

  • The sound was the whole experience.
  • Small packs fit in your cheek like secrets.
  • Urban legends about stomach explosions were playground science.

Did you know?

  • General Foods chemist William Mitchell invented Pop Rocks using pressurized carbon dioxide in candy.
  • The myth that Mikey from the Life cereal ad died from Pop Rocks and soda is completely false.
  • Pop Rocks briefly left the market in the 1980s before a nostalgic revival.
  • Kraft sold the brand to Zeta Espacial, which still manufactures them in Spain for global export.

How people search for it

“popping candy”, “candy that crackles”, “fizzy rock candy”

Questions people ask

Can you still buy Pop Rocks?
Yes. Original cherry packs and flavor spin-offs stay in candy aisles.
Is the soda myth true?
Mostly no for normal amounts. Still, kids tested it anyway.